UX Overview
Definition of UX
Identified various touchpoints in the user journey, from purchase to setup.
Encompasses everything that influences a user's interaction with a product.
Extends beyond the product itself, including the buying process, packaging, and even discussions about the product.
Originally termed "user experience architects" at Apple.
UX Enhancement at Apple
Aimed at improving an already good product.
Focused on refining the overall user journey, making it more seamless and enjoyable.
Misuse of the Term
Currently, the term "user experience" is frequently misused.
Some claim to be UX professionals without understanding the holistic nature of the concept.
Mistakenly narrowed down to designing websites or apps without considering the broader context.
Holistic Nature of UX
Involves the entire user's perception and interaction with the world.
Extends beyond individual products to encompass life experiences, services, and systems.
Key Takeaway
UX is not limited to designing a specific device, website, or app.
It is a comprehensive concept, encapsulating all aspects of how users perceive and engage with products, services, and systems.
Bad UX
Frustration, confused navigation, poor readability, unresponsive design.
Too many steps, confusing icons, lack of consistency.
Importance of UX in Design and Development
Increases user satisfaction, boosts engagement, improves retention and brand loyalty.
Lowers development costs.
Starting with Understanding User Needs
User-centered design, focusing on users and tasks.
Creation of primary and secondary personas to guide design decisions.
Empirical Measurement and Iterative Design
Implementation of the double diamond model for research and design.
Methodology to escape bias and ensure a user-centric approach.
User Modeling and Usability Testing
Creation of personas and scenarios for user modeling.
Usability testing early in the design process with smaller groups.
Summative testing for validation at the end of development with larger groups.
Design Principles and Trends
Embracing design principles like glassmorphism, neumorphism, and effective use of white space.
Attention to typography and font choices for readability.
Keeping designs simple, avoiding clutter, and understanding gestalt principles.
Nielsen's Heuristics
Visibility of System Status: Keeping users informed in a timely manner.
Match between System and the Real World: Using familiar language and concepts.
User Control and Freedom: Providing ways to undo actions.
Consistency and Standards: Following established conventions.
Error Prevention: Anticipating and preventing errors.
Recognition rather than Recall: Minimizing memory load.
Flexibility and Efficiency of Use: Catering to both novice and expert users.
Aesthetic and Minimalist Design: Eliminating unnecessary information.
Help Users Recognize, Diagnose, and Recover from Errors: Providing clear guidance.
Help and Documentation: Offering support documents for users.
Accessibility (A11y)
Emphasis on the importance of accessibility.
Reference to Web Content Accessibility Guidelines (WCAG) levels A, AA, and AAA.
Tools like Assistiv Labs and Figma plugins to ensure WCAG compliance.
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